Best Practices for Getting the Most Out of Your Small Business Software

by contributor: Suzie Wilson

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As a small business owner, you likely try to keep overhead costs low, so you might think it’s worth skimping on technology to decrease expenses. However, investing in the right tech can actually drive profitability, enhance efficiency, and save your business money in the big picture, according to Learn About Us. The key is to make the most of your tools, which will maximize the return on investment, ensuring you’re getting your money’s worth.

This guide from software specialist Mary Kelly covers some of the most common small business software technologies and explains how to optimally use each one.

Web Development Tools

You likely have a website that you use to attract potential customers and engage with existing clients online. If your business is internet-based, your website is even more integral to your long-term success. Web development sites like WordPress and Squarespace make it easy to create and manage an attractive online platform.

Make the most of these tools by picking a quality theme, integrating Google Analytics, and installing plugins. For example, a plugin like Yoast helps to improve your search engine optimization, so you can drive more organic traffic to your site. If web development feels too out of your depth, you can always work with a freelance web developer to get set up and to learn the ropes. Fortunately, a freelance WordPress developer salary is more affordable than a web development agency.

Graphic Design Software

Graphic design tools like the Adobe Suite are being increasingly adopted by the mainstream. Software like Photoshop, Illustrator, and InDesign are no longer used by graphic design or web development professionals alone. For example, you might use Adobe Photoshop to edit your social media content before posting it to your business accounts.

However, you can use the Creative Cloud (the umbrella term referring to the whole suite of Adobe apps) for much more. For example, you can sync and share assets across tools, design custom lettering, and create your own color palettes. For websites, you can also edit CSS in a visual editor. These are just a few examples of the many things you can do.

Accounting Technology

Accounting tasks like running payroll can take up a lot of time. Investing in a comprehensive accounting tool with multiple functions can be useful. Look for a scalable tool that can grow with your company. For example, if you’re moving into the mid-sized market, you need a tool that’s straightforward enough for staff to use while still offering critical functions.

QuickBooks Enterprise is an ERP software for inventory, reporting, sales, time tracking, and payroll. Make the most of this tool by educating yourself about and implementing its various capacities. This program allows you to not only run payroll and track staff schedules but also manage inventory, run reporting statements, keep an eye on cash flow, and more.

Project Management Software

Project management technologies like Teamwork, Smartsheet, Celoxis, and Zoho Projects help you stay on top of your many business deliverables. However, a project management tool can be used for far more than tracking deadlines. CIO provides a quick guide to getting the most out of your project management software, starting with how to choose one.

For example, many platforms integrate with core apps you use every day, like email. These various functionalities make it easier to track bugs, enhance messaging, automate workflows, manage documents, and more. You can then streamline operations.

These kinds of software programs can make your daily business life easier in many ways, saving you time, stress, and money. By optimally harnessing the power of each technology, you can ensure you are getting the most out of it—making it a worthy investment.

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